With the continuing emphasis on new video features for most social media platforms, Bose initiated an ask to concept, storyboard, shoot and edit a series of playful stop-motion videos that could help tell a few simple stories about the SoundLink Color during the busy holiday season. The inherent nature of this type of video and storytelling leant itself perfectly to how business and marketing wanted to position this fun, on-the-go product. It was the first time Bose personified a product, and the short, loopable videos received high levels of engagement through likes, shares and positive comments. The campaign was made up of 10 videos, shot in 4 days on 2 simultaneous sets (all in-house) with a $10,000 budget. Collaborated with Jorge De Corral as co-lead art director on every step of the work.